LEGO® DOTS photo cubes

LEGO® x Cheerz, brick by brick:

When LEGO® contacted us back in 2019 to take part in creating its new creative play product (animal photo cubes), straightaway, this duo seemed as iconic as Thelma and Louise, Batman and Robin, Kermit and Miss Piggy or Beyoncé and Jay Z. Creative, colourful, perfect for families and loved by everyone, we share the same values as LEGO®. Our two brands teaming up together to create an animal photo-cube kit with mini presents for parents and kids alike was a natural step. Together, over several months, we sent emails, brainstormed, called each other, met up, designed and re-designed our product to create the ideal birthday or Christmas present that combines everything we love: creating, building, inventing, personalising, making something with your own two hands and decorating.

At Cheerz, Amber (our product manager assistant) and Chloe (our product design leader) created the pretty packaging for the animal photo-cube and mini prints set, perfect for giving as a gift or keeping all to yourself. At the office, the results were in and the votes were unanimous. Everyone has their own little photo-cube on their desk, in the shape of cats, dogs, rabbits, llamas and all sorts of animals. Andrew has 2 on his desk, Melissa has 1, Maddie has 4 (yep, she's a big fan), Kevin has 1 too and the list goes on.

We hope that you'll love this collaboration as much as we do, that it'll keep you and your kids busy for hours of creative play in the afternoons (just like it did for us) and your office, bedroom and shelves will be decorated with the cutest animal photo cubes (just like we did with ours!).